Trying to display content based on nav link or image that is clicked.

I have an interior page and a product page, and I want display specific content based on the nav link/image that is clicked. Basically I have nav-links and a carousel that say fencing, decking and railing, etc., and if I click fencing I want to display the headers, paragraphs, and images for fencing on the interior page, and then once I choose my style of fencing I want to link to the products page, and display the fencing products. Is it possible to do this without making a ton of pages and just have it change dynamically based on the link or images clicked? I'm unsure of where to start being new to Statamic, and CMSes in general. Thank you for any help.

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