General question - how to build up a structure for a site

Hello. I am new to statamic. And I want to know how to solve a simple problem:

https://www.dropbox.com/s/bhx1ynlhi7mu7v8/1-grayscale-photography-of-people-sitting-on-chair-inside-2774566.jpg?dl=0

For this - do I need a fieldset - I guess. And then inside - a bard field? I need to have this heart image inline and the text styleable.

How can I do this? Am I right with fieldset and bard?

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