According to a conversation I chimed in within Twitter (between Carl W. Crawley, Ryan Masuga and Brandon Kelly), it appears that Europeans (individuals, not companies) buying dematerialized US goods (e-goods) will have to pay European VAT starting January 1st, 2015 (in France, that's 20% right now!).
Funny enough, VAT will have to be charged by the US company providing the good…
I can't provide the legal footnotes right now. Does anyone heard about that?