How does it do it?
SEO Pro maps existing fields (along with the ability to override on a per-collection or per-entry basis) to your meta data. This eliminates complicated logic in your templates and layouts, the need to manually create and include SEO fieldsets, and takes care of your sitemaps for you.
Reporting
Run reports on your site that factor in modern best practices for Search Engine Optimization. Receive a grade score on how complete and effective your efforts are, as well as a list of things that need to be addressed to improve your rank.
Widget
The reporting engine can display your current report rank as a widget so you know what needs to be done.
Meta Data
SEO Pro can use your existing content to dynamically set the full range of meta/OG/twitter data fields. Set site-wide defaults and optionally overriding and customize them on a per-collection/taxonomy level, as well as the individual entry/term/page level.
SEO Pro handles the following meta fields:
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title
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meta description
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home/canonical links
Open Graph
SEO Pro automatically sets all appropriate Open Graph tags based on your content and site configuration, including summary/social sharing images and locales.
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og:type
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og:title
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og:description
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og:url
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og:site_name
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og:locale
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og:locale:alternate
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og:image
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og:image:width
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og:image:height
Site Verification
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google_verification_code
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bing_verification_code
Twitter Cards
Twitter Cards are designed to give the reader a preview of the content before clicking through to your website.
SEO Pro will automatically generate Twitter cards for you, using your meta and OG data. No extra work necessary.
Sitemap Generator
SEO Pro lets you manage a fully configurable and automated sitemap. Customize priority, update frequency, and let it do its thing, hassle free.
Humans.txt
A humans.txt file contains information about the different people who have contributed to building the website. You can prove your authorship (not your property) in this external, fast, easy and accessible way.
Of course, you can disable it if you want or need to.