Hotel Online
HOTEL ONLINE: MODERNIZING A 25-YEAR PUBLISHING LEGACY
THE CHALLENGE
Hotel Online, the hospitality industry's longest-running online news source, needed to modernize their aging WordPress platform while preserving 25 years of archived content. With over 120,000 articles, complex taxonomy structures, and a growing need for personalized user experiences, they required a strategic partner who could handle both the technical complexity and maintain their position as the industry's go-to news resource.
THE SOLUTION
Fixel partnered with HFTP to design and build a modern, scalable publishing platform on Statamic. We migrated 120,000+ articles from WordPress while implementing a sophisticated content architecture capable of supporting Hotel Online's next 25 years of growth.
Key features include:
ADVANCED SEARCH & DISCOVERY
We implemented advanced search functionality to power fast, relevant search across 120,000+ articles, enabling readers to quickly find the hospitality industry insights they need.
PERSONALIZED USER ACCOUNTS
Custom "My News" functionality allows users to create accounts and build personalized news feeds based on their interests—saving articles by category, author, or company. This transformed Hotel Online from a passive reading experience into an active, personalized resource.
MARKETING AUTOMATION INTEGRATION
Seamless integration with Salesforce, Feathr, and MailChimp enables Hotel Online to nurture their audience and deliver targeted content to industry professionals.
REVENUE-READY AD MANAGEMENT
Google Ad Manager integration provides flexible ad placement options while maintaining a clean, professional reading experience across all devices.
MOBILE-FIRST ARCHITECTURE
Every template was designed and built to deliver an optimal reading experience on any device, ensuring Hotel Online's content reaches hospitality professionals wherever they work.
THE RESULTS
Within two weeks of launch, Hotel Online achieved their best organic search performance in 15 years. Strategic structural improvements during the migration process dramatically boosted SEO performance, positioning Hotel Online for sustained growth and visibility in the hospitality industry.
The new platform provides a solid foundation for Hotel Online's continued evolution, with room to scale, enhanced user engagement tools, and a content architecture built to support the next generation of hospitality news and insights.
