C. Miesen

A dual-audience corporate website for an established Bonn-based manufacturer of bespoke emergency and funeral vehicles with a strong reputation built over decades. C. Miesen's highly specialised vehicles serve two very different buyer groups, emergency services and funeral directors, and the new site needed to speak to both with clarity and without compromise. We led an extensive conception phase before development, resulting in a clean site architecture that separates both worlds visually while keeping a consistent brand identity. Built on Statamic for flexible content management and drag-and-drop page editing, the site now gives the sales team an effective tool to present their highly individualised vehicles and the marketing team full independence over content.