Ally Paint Shop

It’s a simple fact: Race fans go wild for paint schemes and their reveals, often taking matters into their own hands and designing their own crude designs for their favorite drivers. So we tapped into that passion and decided to take things to the next level with an unprecedented contest program for Ally Racing in 2026. The response speaks for itself: fans designed more than 13,000 cars and brought more than 7,500 creators into the fold.