Lead Insights

Know where your leads come from — without sacrificing their privacy.

Lead Insights automatically captures UTM parameters, referrers, and landing pages from your visitors and attaches them to Statamic form submissions. See which campaigns, sources, and pages drive real conversions — right from your Control Panel dashboard.

No database required. No third-party scripts. No cookies without consent.

Features

• Automatic UTM capture (source, medium, campaign, term, content)
• Referrer and landing page tracking
• Attribution data attached to every form submission
• Dashboard widgets with lead counts and share percentages
• First-party cookie with configurable TTL
• Consent-gated by default (EU-first)
• Works with any cookie-based consent management platform
• Flat-file storage — no database migrations, no external services
• Available in English, German, and Dutch

Free vs Pro

Installation

composer require isapp/statamic-lead-insights

The addon registers automatically via Statamic's addon discovery.

How It Works

1. Capture — A lightweight middleware reads UTM parameters, the referrer, and the landing URL on every page visit. If consent is given, it stores the data in a first-party cookie.

2. Enrich — When a visitor submits a Statamic form, the attribution payload is automatically attached to the submission. No form changes needed.

3. Visualize — Dashboard widgets show which sources, campaigns, and forms drive the most leads. Export the data as CSV for deeper analysis.

Configuration

All settings are managed in the Control Panel under Addons → Lead Insights.

General

Consent / GDPR

Reporting

Retention (Pro)

Widgets

Widgets are registered automatically but need to be added to your dashboard. Add them in config/statamic/cp.php:

'widgets' => [
    ['type' => 'leads_by_source', 'width' => 50],
    ['type' => 'leads_by_campaign', 'width' => 50],
    ['type' => 'leads_by_form', 'width' => 50],
    ['type' => 'form_source_breakdown', 'width' => 50, 'form' => 'contact'],
],

Leads by Source (Free)

Groups form submissions by utm_source — see which traffic sources generate the most leads.

Leads by Campaign (Pro)

Groups submissions by utm_campaign — measure which campaigns convert.

Leads by Form (Pro)

Groups submissions by form handle — find out which forms get the most attributed leads.

Form → Source Breakdown (Pro)

Select a specific form and see a per-source breakdown. Configure the form handle in widget settings.

All widgets display a table with Label, Leads, and Share % columns, filtered by the configured date range.

CSV Export (Pro)

Export any widget's data as a CSV file. Available export types:

• source — Leads by source
• campaign — Leads by campaign
• form — Leads by form
• form_source — Source breakdown for a specific form

Access exports from the Control Panel or via:

GET /cp/lead-insights/export?type=source&days=30

Requires the Export Lead Insights permission.

Data Retention (Pro)

Remove old attribution data while keeping form submissions intact:

php artisan lead-insights:prune

This strips the __attribution key from submissions older than the configured retention_days (default: 365). The submissions themselves are preserved.

Override the retention period per run:

php artisan lead-insights:prune --days=90

Automatic scheduling

Enable automatic pruning in Addons → Lead Insights → Retention. Choose a frequency (daily, weekly, or monthly) and a time of day. The addon registers the schedule automatically — no changes to routes/console.php needed.

Make sure php artisan schedule:run is set up in your server's crontab.

Privacy & GDPR

Lead Insights is designed EU-first. Consent is required by default — no cookie is set and no UTM data is stored until consent is detected.

What is NOT collected

• IP addresses
• User-agent strings
• Browser fingerprints
• Click IDs (gclid, fbclid, etc.)
• Cross-site or third-party tracking data

Cookie properties

• First-party only
• SameSite=Lax
• Secure on HTTPS
• HttpOnly
• Configurable name and TTL

Consent integration

Lead Insights works with any cookie-based consent management platform (Cookiebot, CookieYes, Complianz, etc.). Configure the consent cookie name and expected value in settings. No built-in consent banner — it respects your existing setup.

Without consent

When consent_required is true (default) and no consent is detected:

• No cookie is set
• No UTM parameters are stored
• Only the landing URL and timestamp are attached at form submission time (configurable)

Permissions

Assign permissions to roles in CP → Users → Roles.

Requirements

• Statamic 6
• PHP 8.2+